Buffett's Guide to Economic Moats.
Capitalism is brutal. To stay competitive in the long term, a company needs to have an enduring competitive advantage, or an economic advantage. The term "economic moat," popularised by Warren Buffett, refers to the ability to maintain a competitive advantage over its competitors in order to protect its long-term profits and market share. Just like a mediaeval castle, the moat serves to protect those fortresses and their riches from outsiders. Remember, competitive advantage is essentially any factor that allows a company to provide a good or service that is similar to those offered by its competitors and, at the same time, outperform those competitors in profits. A good example of a competitive advantage would be a low-cost advantage, such as cheap access to raw materials. Very successful investors such as Mr. Buffett have been adept at finding companies with solid economic moats but relatively low share prices. For us investors to find a company with an enduring competit...