E-Rupi

 

Last year, the government launched the digital payment solution e-RUPI, which has the potential to impact 190 million lives. It is a cashless and contactless instrument for digital payment, and people don’t even need a bank account to use it. Are you curious to know? 

  • What is e-RUPI? 

  • Why is it a win-win for all?

  • What are some of the challenges associated with e-Rupi?


e-RUPI has been developed by the National Payments Corporation of India (NPCI), which oversees the digital payments ecosystem. It has been developed in collaboration with the Department of Financial Services, Ministry of Health & Family Welfare, and National Health Authority.


NCPI has partnered with various banks and apps for e-RUPI. 

 


What is e-RUPI?


It is a “person and purpose-specific” digital payment solution. Let's elaborate on each word and understand it better. 


Person specific - Beneficiaries will get a digital voucher-E rupi on their phone via SMS or QR code. 


Purpose specific - An e-RUPI is a prepaid voucher that can be created for a particular requirement. For instance, if the government wants to cover a specific treatment for an employee in a specific hospital, it can issue this voucher for the determined amount through the partner bank.


Do you remember gift vouchers? I am sure you do, I used to love them as we could get a service or product at a discount or for free. e-RUPI is just like that, but it’s just better. It's a digital, cashless, contactless voucher, and you don’t need a card, Internet banking access, or even a digital payment app.


Why is it a win-win for all?


For organizations or governments: As e-RUPI is created for a specific purpose, mainly for welfare schemes, this makes sure that it gets used only for that and not for any other purposes. It is end-to-end digital and does not need any physical operation process, making it quick to distribute and easy to track.


For the merchants, they get the amount instantly from the consumer without any intermediary.


For the consumer, they don’t need to carry a printout of vouchers, and they don't need to have net banking or even a bank account. e-RUPI can be operated on basic phones too; hence, it can be used by people who do not own smartphones or in places that lack an internet connection.


What are some of the challenges associated with e-Rupi?


Like most government schemes, it is focused on disadvantaged and weaker sections, but not all of these people have access to phones. Plus, beneficiaries are not required to disclose their identity while redeeming them, so these vouchers are also likely to be claimed by anyone who may have the beneficiary's phone. 


The United States, South Korea, and numerous other nations have employed similar voucher-based incentives for welfare services, but none to the extent that India is. 


Some complications may arise during implementation, but if done right, 190 million unbanked people in India will be able to benefit from various government social systems. Yes, 190 million! That’s the scale of impact that e-RUPI can have.



HAPPY INVESTING.


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